CTF 2009 Symposium Program, 4th April 2009

Caucasus Tourism Fair (CTF) 2009 Symposium:
"Country- & Regional Branding for Tourism"
April, 4th 2009

Venue: ExpoGeorgia Fairgrounds. 118, Tsereteli Ave. Tbilisi, Georgia

Program:

10.00 am - 10.10 am Welcome by organizers

Part I: CTF Symposium: Country- & Regional Branding for
Tourism Development Georgia - Armenia

10.10 am - 10.30 am: “Country branding & regional cooperation” (Mr. Mekhak
Apresyan, Head of Tourism Department of Armenia)

10.30 am - 10.50 am: “Country branding in crisis situations. Insights from
cooperation with UN-WTO” (Mr. Beka Jakeli, Tourism
Department of Georgia)

10.50 am – 11.10 am: “Role of innovation in Caucasus Region for tourism
development” (Ms. Marina Metreveli, Parliament of
Georgia, Sector Economy and Economic Policy
Committee)

Part II: CTF Symposium: Country- & Regional Branding for
Tourism Development Georgia - Azerbaijan

11.30 am – 11.50 am: “The brand Azerbaijan: Tourism Product Development
between Caucasus Mountains and Caspian Sea” (Nahid
Baghirov. Azerbaijan Travel Association)

11.50 a.m. -12.10 am: “Country branding at International Tourism Trade Fairs”
(Ms. Natalia Partskhaladze, Tourism Department of
Georgia)

12.10 a.m. 12.30 a.m.: Cross border products Georgia - Azerbaijan (Mr. Niko
Kvaratskhelia, Tbilisi University of Economic Relations)

12.30 am- 1.30 pm LUNCH BREAK

Part III: CTF International Symposium

1.30 pm - 1.50 pm: “Potential/demands of regional tourism products &
promising marketing strategies” (Ms. Katarina Klopf, GTZ
Consultant, Austria)

1.50 pm – 2.10 pm: “The role of Private Sector Tourism Associations in
regional cooperation” (Mr. Ertugrul Karaoglu, TURSAB, Turkey)

2.10 pm – 2.30 pm: Regional Cooperation for Tourism Development. Baltic
countries experience. (Mr. Armands Muižnieks, Latvian Tourism Development Agency, Latvia)

2.30 pm – 2.50 pm: “Cross-Boundary National Parks & Regional NP tourism
development” (Mr. Mike Garforth, TACSUS, South Caucasus)

3.10 pm – 3.30 p.m.: BSEC Cooperation in Tourism Development (Ms. Dita
Daniela Drone, UNDP, Greece)

3.30 pm – 5.00 pm: BtoB -Workshop: “Regional Product Development
and Marketing. Future Perspectives and Activities.”


more information: info@tourism-association.ge