The experience-sharing event with heads of committees of the Georgian Tourism Association was conducted on 19 April 2022, The project “Product and Service Offering development within the Knowledge-Intensive Learning” is supported by The USAID Economic Security Program "Implementation of Organizational Capacity Building Activities". The main goal of the project is to enhance the internal Capacity of the association, Improving the business environment, through the creation of market-oriented new services/products and the provision of recommendations.