The Georgian Tourism Association -GTA, held a seminar in Akhaltsikhe with the support of the Samtskhe-Javakheti Destination Management Organization. The topic of the seminar was the introduction of the internal standard of the association. This standard was developed based on the experience of international and European standards and adapted to the Georgian reality. It has only a recommendation character. The aim of the workshop was to improve service quality and operation by providing recommendations. The meeting was attended by representatives of the local business sector, DMO, and the municipality. 23 of June 2023