MEMORANDUM OF COOPERATION AND COLLABORATION was signed between Georgian Tourism Association and Tourism Innovation Development Federation (Armenia), at 13 November, 2024. The purpose of Memorandum is to establish a basis for cooperation between the Association and the Federation in the field of tourism promotion: Development of tourism in the territory of the Republic of Armenia and Republic of Georgia. Creation and support of programs for tourists, including joint advertising campaigns. Organization of joint events aimed at promoting the tourism sector. Exchange of experience, information, and new technologies in the field of tourism.