Georgian Tourism Association (GTA) supported to the Hospitality Investment Forum Tbilisi • HIF 2026, wich was held at 18 February, in Sheraton Grand Tbilisi Metechi Palacee. The event brought together Local and International tourism and hospitality leaders, professionals, investors, developers and representatives of global hotel brands. Panel discussions covered market challenges, new trends and opportunities, local and international experience. As an international investment platform, Hospitality Investment Forum Tbilisi strengthens Georgia’s positioning within the international hospitality market and increasing attractiveness for regional and international investment. Thanks to the team of HIF and especialy Elene Otarashvili, Executive Director of the forum, for the valuable work.