A New Chapter for Sustainable Hospitality in the Region We are proud to announce that the Georgian Tourism Association (GTA) has become an official representative of the World Sustainable Hospitality Alliance (WSHA) in the Caucasus region and Central Asia. This new partnership marks an important step toward strengthening sustainable and responsible tourism and hospitality across the region.We believe that sustainability is not only a responsibility — it is an opportunity to build a stronger, more competitive and future-ready tourism and hospitality sector..