8th International Conference – STANDARDS IN TOURISM SESSION 3 – Interactive Workshop “The Business of Adventure Tourism” As part of the 8th International Conference – STANDARDS IN TOURISM, Session 3 focused on the growing business potential of adventure tourism and the development of quality tourism products and destinations. Key Topics: -Tourism Product & Destination Framework -Introduction to the Business of Adventure Tourism -International Examples of Adventure Tourism Strategies, approaches and practices from countries, businesses and tour operators