Memorandum of Understanding Signed between Georgian Tourism Association and World Sustainable Hospitality Alliance UK As part of the 8th International Conference – STANDARDS IN TOURISM, the Georgian Tourism Association (GTA) and the World Sustainable Hospitality Alliance (WSHA) officially signed a Memorandum of Understanding (MoU). This partnership marks an important step toward strengthening sustainable hospitality, international cooperation, knowledge exchange, and the adoption of global sustainability practices across the tourism and hospitality sector in the Caucasus region.