On 26 February 2026, members of Georgian Tourism Association Madona Megrelishvili, General Manager of ibis Tbilisi Airport Hotel, Ketevan Lortqiphanidze , General Manager of ibis style old Tbilisi and GTA Head of Standards Committee Teona Nemsitsveridze attended NoVacancy London 2026 a leading hospitality technology and innovation expo. The event created valuable opportunities to explore AI-driven solutions, revenue optimization tools, smarter distribution systems, and digital technologies enhancing hotel efficiency and overall performance. Participation supported benchmarking international best practices and identifying forward-thinking solutions that contribute to sustainable operational growth and the continued development of Georgia’s hospitality sector.