A Memorandum of Cooperation has been signed between the Georgian Tourism Association and ProCredit Bank. 09/12/2025, The goal of the memorandum is to strengthen the tourism sector and develop joint initiatives to support businesses in this field. The memorandum was signed by the Chairperson of Georgian Tourism Association- Natalia Kvachantiradze, and the Head of Business Development at ProCredit Bank- Giorgi Kardenakhlishvili.
Memorandum of Understanding was signed between Georgian Tourism Association (GTA) and The Spanish Georgian Business alliance,09/12/2025 .The MoU aims go establish a framework for cooperation, mutual support, and institutional connection between GTA and SGBA. Both parties recognize the value of strengthening ties between the Georgian tourism sector and the Spanish -speaking business and travel market.
Memorandum of Understanding was signed between Georgian Tourism Association (GTA) and Hospitality Investment Forum, 27/11/2025 The agreement aims go establish a concrete and effective framework for cooperation in the field of tourism & hospitality (areas: Networking and connection, information exchange, events collaboration and others).
Georgian Tourism Association(GTA) Participated to the Tourister-summit, 20 of November/2025, which was held at the Hotel Hilton Batumi, Adjara Region. Panel Title: “Standards as the Balance Between Environment, People, and Business” , We had the pleasure of moderating a panel that brought together three powerful voices shaping the future of sustainable tourism and hospitality
21-22 of November/2025, 5 member company of Georgian Tourism Association (GTA) participated to the International Tourism Fair Armenia 2025, in Yerevan.Armenia-Georgia tourism collaboration, cross-border tourism products, cultural experience and strong regional partnerships was main directions of the fair. On the panel discussion on "Regional competitiveness and sustainable development" GTA representative shared the experience and future plans for regional development . Thanks to Our partners Armenian Tourism Federation and Strategy development Agency for invitation, support and partnership.
Speaker Spotlight, Ms. Natalie Kvachantiradze, Chairperson of the Georgian Tourism Association -GTA, a leading voice in Georgia’s tourism and hospitality sector with over 25 years of experience. A driving force behind service excellence, vocational standards, and sustainable tourism development, Natalie plays a pivotal role in shaping national tourism policies and empowering the private sector through her leadership on multiple advisory boards. Hear her transformative insights at #GIF2025 in Georgia. Learn more: gif.forum/speakers/natalie-kvachantiradze
A working meeting for the member organizations of the Georgian Tourism Association(GTA) was held on November 18/2025, which aimed to summarize the GTA new strategic plan and discuss the action plan of the association. An invited expert shared international practices and experiences. The event was held within the framework of the GIZ project “VET in Georgia’s Growth Sectors”. Thanks to #giz for the support and to the each member of the association for their fruitful work and active involvement. The main objectives of the strategic plan of the association will be made public soon.
