Working meeting of the Georgian Tourism Association’s Education and Skills Committee. On September 29, a working meeting of the Georgian Tourism Association’s Education and Skills Committee took place. The main topics addressed were the marketing and communication of the committee's activities, funding, and the effective communication of its value. Initiative supported by #GIZ. International partner: Jane (Rexworthy) Whitehart OBE. Committee Head: Nina Kekelidze.
The Georgian Tourism Association, as the representative of the World Sustainable Hospitality Alliance (UK) in the Caucasus, attended the Future Hospitality Summit in Dubai. 30 September, 2026, The workshop was led by Radika Arapali and Teona Nemsitsveridze (Head of the Association’s Standards Committee), while Peter Andrus virtually shared the achievements of the World Sustainable Hospitality Alliance (UK). Verafy, a unique system, has arrived in Georgia and is now available to interested parties.
8th International Conference – STANDARDS IN TOURISM SESSION 3 – Interactive Workshop “The Business of Adventure Tourism” As part of the 8th International Conference – STANDARDS IN TOURISM, Session 3 focused on the growing business potential of adventure tourism and the development of quality tourism products and destinations. Key Topics: -Tourism Product & Destination Framework -Introduction to the Business of Adventure Tourism -International Examples of Adventure Tourism Strategies, approaches and practices from countries, businesses and tour operators
Memorandum of Understanding Signed between Georgian Tourism Association and World Sustainable Hospitality Alliance UK As part of the 8th International Conference – STANDARDS IN TOURISM, the Georgian Tourism Association (GTA) and the World Sustainable Hospitality Alliance (WSHA) officially signed a Memorandum of Understanding (MoU). This partnership marks an important step toward strengthening sustainable hospitality, international cooperation, knowledge exchange, and the adoption of global sustainability practices across the tourism and hospitality sector in the Caucasus region.
SESSION 1 – SUSTAINABLE DESTINATIONS, SESSION 2 – HOTELS & ACCOMMODATIONS, 8th International Conference – STANDARDS IN TOURISM, The first session of the 8th International Conference – STANDARDS IN TOURISM focused on Sustainable Destinations, exploring how strategic destination management and sustainable urban planning can support long-term tourism development. The second session of the 8th International Conference – STANDARDS IN TOURISM focused on the future of sustainable hospitality and the evolving standards shaping the hotel and accommodation sector.
8th International Conference – STANDARDS IN TOURISM On 22 September 2026, the Georgian Tourism Association (GTA) successfully hosted the 8th International Conference – STANDARDS IN TOURISM at Paragraph Tbilisi, a Luxury Collection Hotel. The conference brought together tourism and hospitality professionals, public and private sector representatives, experts, and international partners to discuss the importance of quality standards, sustainability, competitiveness, and international best practices in the development of tourism. The event created an important platform for professional dialogue, knowledge exchange, and strengthening cooperation across the tourism and hospitality sector.
