Georgian Tourism Association at the International Antalya Tourism Fair ATF 2026, GTA together with its member organizations, participated in the International Antalya Tourism Fair (ATF) 2026, held on 26–28 October in Antalya, Türkiye. The event provided an important platform for strengthening international tourism cooperation, expanding professional networks, exploring new business opportunities, and promoting Georgia as a competitive and attractive tourism destination.
Natalie Kvachantiradze, Chairperson of the Georgian Tourism Association and Teona Nemsitsveridze, Head of Standards Committee GTA, as a speakers at the Global Tourism Forum Annual Meeting 2026. Ms Kvachantiradze will join the session Green and Climate-Resilient Tourism Investment, bringing a national association’s perspective on building climate resilience into a growing destination’s tourism economy. Ms Nemsitsveridze will join the panel Hospitality Investment and Destination Development, bringing a perspective on how quality standards underpin investor confidence in emerging destinations. Royal Museum of Fine Arts of Belgium, Brussels, 9–10 November 2026
On October 30, Georgian Tourism Association organized an online training session titled "International Standards for Tourist Driver Services." 30 tourist drivers participated in the training, gaining valuable insights into international standards within the tourist transportation sector, service quality, professional responsibilities, and customer-oriented service. Thanks to the training speaker - Natia Gugberidze and the director of the transport company Gogex - Goga Gogava for developing the program.
WELCOME TBILISI 2026 | 🏛️ On October 24, Natalia Kvachantiradze-Chairperson of Georgian Tourism Association participated in a panel discussion titled "Heritage vs. Future: How Should Tbilisi Develop?". Tbilisi’s urban development, AI technologies, and a vision for the city’s future—the second part of the forum was dedicated to engaging discussions and fresh ideas. ✨ Shaping the future of Tbilisi, together!
Members of Georgian Tourism Association and Hospitality Professionals Explore Innovation and Best Practices in Bavaria, Germany From 11–16 October 2026, a Georgian delegation took part in the Bayern – Fit for Partnership programme in Bavaria, Germany, focusing on the hotel and restaurant industry. The visit provided Georgian participants with an opportunity to explore German expertise, innovative technologies, high-quality products, and modern solutions for the hospitality sector.Special Thanks to Deutsche Wirtschaftsvereinigung - DWV -,Organization „Bayern International“ and "Bavarian Ministry of Economic Affairs, Regional Development and Energy" for the invitation and great partnership.
Regional Tourism Forum | Dilijan, Armenia.The Regional Tourism Forum was held on October 10–11, 2026 in Dilijan, Armenia, with the participation of 6 member companies of Georgian Tourism Association. Organized by Green Rock, the forum provided a valuable opportunity to strengthen regional cooperation, establish new business connections, and exchange experiences in the tourism industry. Georgian Tourism Association thanks the organizers and all participants for their contribution to a successful event!
GTA Education & Skills Committee – Working Meeting The Georgian Tourism Association (GTA) Education & Skills Committee held its next working meeting,30/09/2026,focusing on Work-Based Learning (WBL) pathways in tourism and hospitality. The meeting focused on three key areas of Work-Based Learning: internships, apprenticeships, and mentoring. Committee members discussed the role of WBL in strengthening practical skills, improving the transition from education to employment, and better aligning education and training provision with the current and future needs of the tourism and hospitality sector.
