Georgian Tourism Association (GTA) is honored to be recognized among the long-standing members of the Global Sustainable Tourism Council - GSTC. We sincerely thank GSTC for highlighting GTA alongside Ecotourism Australia, mascontour GmbH, and Turisme de Barcelona as members who continue to contribute to the advancement of sustainable tourism. We are proud to be part of a global community committed to promoting responsible tourism, sustainability, and positive change across the tourism and hospitality industry. Our sincere appreciation goes to the GSTC team for this recognition and for their continued leadership in shaping a more sustainable future for tourism worldwide.
The Georgian Tourism Association (GTA) and VOYA Magazine have signed a Memorandum of Understanding (MoU)! The MoU aims to strengthen cooperation in promoting Georgia’s tourism and hospitality sector internationally, developing joint projects and communication initiatives, and showcasing Georgia’s tourism potential to international audiences.
Members of the Georgian Tourism Association (GTA) Education & Skills Committee Sign the Terms of Reference An important milestone in the work of the GTA Education & Skills Committee was marked by the formal signing of the Committee’s Terms of Reference (ToR) by its members. The Committee brings together 20 representatives from private, public, and international organizations. The signing process is being carried out in stages. Through the signing, Committee members reaffirmed their shared vision, commitment and responsibility to work together on strengthening education and skills development in Georgia’s tourism and hospitality sector.
On 1 October, the Georgian Tourism Association (GTA) Education & Skills Committee held a working meeting. The main focus of the meeting was the Committee’s Action Plan and mechanisms for its implementation. Participants discussed key objectives, responsible persons, Key Performance Indicators (KPIs), and funding needs required to deliver the Committee’s planned activities. The meeting helped define concrete priorities and areas of action that will guide the Committee’s future work and contribute to stronger links between education, skills development and the needs of the tourism and hospitality industry.
Working meeting of the Georgian Tourism Association’s Education and Skills Committee. On September 29, a working meeting of the Georgian Tourism Association’s Education and Skills Committee took place. The main topics addressed were the marketing and communication of the committee's activities, funding, and the effective communication of its value. Initiative supported by #GIZ. International partner: Jane (Rexworthy) Whitehart OBE. Committee Head: Nina Kekelidze.
The Georgian Tourism Association, as the representative of the World Sustainable Hospitality Alliance (UK) in the Caucasus, attended the Future Hospitality Summit in Dubai. 30 September, 2026, The workshop was led by Radika Arapali and Teona Nemsitsveridze (Head of the Association’s Standards Committee), while Peter Andrus virtually shared the achievements of the World Sustainable Hospitality Alliance (UK). Verafy, a unique system, has arrived in Georgia and is now available to interested parties.
8th International Conference – STANDARDS IN TOURISM SESSION 3 – Interactive Workshop “The Business of Adventure Tourism” As part of the 8th International Conference – STANDARDS IN TOURISM, Session 3 focused on the growing business potential of adventure tourism and the development of quality tourism products and destinations. Key Topics: -Tourism Product & Destination Framework -Introduction to the Business of Adventure Tourism -International Examples of Adventure Tourism Strategies, approaches and practices from countries, businesses and tour operators
