Tuesday, March 31, 2009
"Country- & Regional Branding for Tourism"
April, 4th 2009
Venue: ExpoGeorgia Fairgrounds. 118, Tsereteli Ave. Tbilisi, Georgia
10.00 am - 10.10 am Welcome by organizers
Part I: CTF Symposium: Country- & Regional Branding for
Tourism Development Georgia - Armenia
10.10 am - 10.30 am: “Country branding & regional cooperation” (Mr. Mekhak
Apresyan, Head of Tourism Department of Armenia)
10.30 am - 10.50 am: “Country branding in crisis situations. Insights from
cooperation with UN-WTO” (Mr. Beka Jakeli, Tourism
Department of Georgia)
10.50 am – 11.10 am: “Role of innovation in Caucasus Region for tourism
development” (Ms. Marina Metreveli, Parliament of
Georgia, Sector Economy and Economic Policy
Part II: CTF Symposium: Country- & Regional Branding for
Tourism Development Georgia - Azerbaijan
11.30 am – 11.50 am: “The brand Azerbaijan: Tourism Product Development
between Caucasus Mountains and Caspian Sea” (Nahid
Baghirov. Azerbaijan Travel Association)
11.50 a.m. -12.10 am: “Country branding at International Tourism Trade Fairs”
(Ms. Natalia Partskhaladze, Tourism Department of
12.10 a.m. 12.30 a.m.: Cross border products Georgia - Azerbaijan (Mr. Niko
Kvaratskhelia, Tbilisi University of Economic Relations)
12.30 am- 1.30 pm LUNCH BREAK
Part III: CTF International Symposium
1.30 pm - 1.50 pm: “Potential/demands of regional tourism products &
promising marketing strategies” (Ms. Katarina Klopf, GTZ
1.50 pm – 2.10 pm: “The role of Private Sector Tourism Associations in
regional cooperation” (Mr. Ertugrul Karaoglu, TURSAB, Turkey)
2.10 pm – 2.30 pm: Regional Cooperation for Tourism Development. Baltic
countries experience. (Mr. Armands Muižnieks, Latvian Tourism Development Agency, Latvia)
2.30 pm – 2.50 pm: “Cross-Boundary National Parks & Regional NP tourism
development” (Mr. Mike Garforth, TACSUS, South Caucasus)
3.10 pm – 3.30 p.m.: BSEC Cooperation in Tourism Development (Ms. Dita
Daniela Drone, UNDP, Greece)
3.30 pm – 5.00 pm: BtoB -Workshop: “Regional Product Development
and Marketing. Future Perspectives and Activities.”
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Sunday, March 29, 2009
Sunday, March 22, 2009
Istanbul, BSEC, 9-10 March, 2009
The meeting of the BSEC working Group on cooperation in Tourism was held in Istanbul, at the BSEC Headquarters, on 9-10 March 2009.
Participants from Georgia were Department of Tourism and Resorts (Beka Jakeli – Deputy of Head of Department) and Georgian Tourism Association (Nata Kvachantiradze- Director of Board).
The objective of the workshop was adoption of the two years Action Plan of the Working Group on cooperation in Tourism.
1.) The protocol Establishment the Union of Association of Travel Agencies of the BSEC Member States was adopted.
On the next BSEC Forum the protocol will be signed from the national Associations of Travel and Tourism Agencies.
2.) State of affairs with regards to creating the Web-site on Tourism in the BSEC member states.
Exchange of views and preliminary discussion on creating a common branding of the Black sea region as tourist destination.
3.) Cooperation in the field of Education and Training in Tourism.4.) The representative of the Council of Europe made presentation on ,,The Wine Cultural Tourism Exchange Project” and invites the BSEC to participate in it actively.
5.) Establishment a common BSEC Marketing Council.
6.) The Georgian Side expressed its readiness to establish a Common BSEC Tourism Marketing Council in Georgia. The issue will be discussed at next meeting of the working group.
Wednesday, March 11, 2009
In cooperation with Azerbajan and Armenian counterparts Georgian Tourism Association (GTA) is organising several activities at Caucasus Tourism Fair (CTF 2009) :
- Exposition "Diamonds of Azerbaijan, Georgia, Armenia" , 3rd-5th of April
- International Symposium: "Country - and Regional Branding" to promote regional cooperation of tourism stakeholders and to facilitate Buisiness to Business contacts (4th of April)
- Regional BtoB -Workshop for Tourism Companies (5th of April)
The activities at CTF are supported by GTZ Economic Development Project and carried out in partnership with Department of Tourism and Resorts (DoTR) , Expo Georgia, Tbilisi City Hall.
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Tuesday, March 3, 2009
The program is supported by BP on behalf of its OIL and Gas Co-venturers and Eurasia Partnership Foundation. The project is carried out in cooperation with the Agency of Protected Areas (APA).
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