21-22 of November/2025, 5 member company of Georgian Tourism Association (GTA) participated to the International Tourism Fair Armenia 2025, in Yerevan.Armenia-Georgia tourism collaboration, cross-border tourism products, cultural experience and strong regional partnerships was main directions of the fair. On the panel discussion on "Regional competitiveness and sustainable development" GTA representative shared the experience and future plans for regional development . Thanks to Our partners Armenian Tourism Federation and Strategy development Agency for invitation, support and partnership.
Speaker Spotlight, Ms. Natalie Kvachantiradze, Chairperson of the Georgian Tourism Association -GTA, a leading voice in Georgia’s tourism and hospitality sector with over 25 years of experience. A driving force behind service excellence, vocational standards, and sustainable tourism development, Natalie plays a pivotal role in shaping national tourism policies and empowering the private sector through her leadership on multiple advisory boards. Hear her transformative insights at #GIF2025 in Georgia. Learn more: gif.forum/speakers/natalie-kvachantiradze
A working meeting for the member organizations of the Georgian Tourism Association(GTA) was held on November 18/2025, which aimed to summarize the GTA new strategic plan and discuss the action plan of the association. An invited expert shared international practices and experiences. The event was held within the framework of the GIZ project “VET in Georgia’s Growth Sectors”. Thanks to #giz for the support and to the each member of the association for their fruitful work and active involvement. The main objectives of the strategic plan of the association will be made public soon.
Meeting with heads of committees of Georgian Tourism Association(GTA) held 12 November, 2025.The meeting discussed about the action plan of the committees within the framework of the association's new strategic plan, for support of private sector. The following committees are in GTA: Incoming Tourism Development Committee TAX and Juridical Committee Spa, Wellness and Medical Tourism Development Committee Outgoing Tourism Committee Adventure Tourism Committee Educational Tourism Committee Wine Tourism Committee MICE Tourism Committee Hotels Committee Standards Committee Communication & Public relation Committee Digital Transformation Committee
We are proud that the number of association members is growing rapidly. 7 new member have joined to Georgian Tourism Association(GTA). Currently, there are a total of 315 member in the association. 1. Kvareli Lake Resort - https://kvarelilakeresort.ge/ 2. EXPO BATUMI LLC- https://expobatumi.ge/ 3. Eventive - https://eventive.ge/ 4. Roshe Gudauri - https://www.roshegudauri.ge/ 5. Mosaic Georgia - https://mosaic.ge/ 6. ibis budget Tbilisi center – https://www.facebook.com/ibisBudgetTbilisiCenter/ 7. Globe Travel By Vector - https://www.facebook.com/profile.php?id=61573902758579
Chevrolet Georgia and the Georgian Tourism Association have signed a Memorandum of Understanding. The goal of the partnership is to strengthen cooperation between the private sector and the tourism industry - to promote the development of the country's tourism potential, promote it and support representatives of the tourism sector on special term
A buggy off-road tour was held in Gudauri for the member organizations of the Georgian Tourism Association. The tour was organized at the initiative of the association’s member “GeorgiaQuad”. The participants visited the Truso Gorge, the bottomless lake, the mineral water canyons, the Zakagori Fortress, and the Gudauri ski slopes. A buggy tour is the best way to share the unique beauty of the Truso Gorge and the Gudauri mountains.
Georgian Tourism Association supports Tourister, an event that connects ideas, innovations and people for tourism development. www.tourister.ge
Supported by Georgian Tourism Association (GTA). Unique Fashion Show and Unique Fashion Foundation Association Paris - an international platform uniting fashion, digital innovation, sustainability, and art. We proudly represent designers, artists, creators, and educational platforms from across the world, creating a space where creativity, innovation, and cultural dialogue meet. In 2026, UFS will host its global editions in New York, Paris, and Tbilisi, bringing together an international community through fashion, art, and sustainability.
