Georgian Tourism Association (GTA) supported to the Hospitality Investment Forum Tbilisi • HIF 2026, wich was held at 18 February, in Sheraton Grand Tbilisi Metechi Palacee. The event brought together Local and International tourism and hospitality leaders, professionals, investors, developers and representatives of global hotel brands. Panel discussions covered market challenges, new trends and opportunities, local and international experience. As an international investment platform, Hospitality Investment Forum Tbilisi strengthens Georgia’s positioning within the international hospitality market and increasing attractiveness for regional and international investment. Thanks to the team of HIF and especialy Elene Otarashvili, Executive Director of the forum, for the valuable work.
Georgian Tourism Association, at the invitation of the Porto Wine Tourism Week #WineTravelWeek and the Madeira Tourism Department, paid an official visit to Portugal, Madeira Island, 18-22/02/2026, The purpose of the visit was to hold bilateral business negotiations, promote the tourist destination of Portugal specifically Madeira Island and present Georgia's tourism potential, as well as establish long-term partnership relations between the two countries.
Weiser insurance together with the Georgian Tourism Association, presented a new travel insurance platform to tourism sector companies. The meeting held on February 17 was attended by representatives of about 100 private tourism companies in Georgia.
At a meeting with members of the Georgian Tourism Association, Maia Omiadze, Head of the National Tourism Administration, introduced the results of 2025 to the representatives of the tourism sector and presented this year's plans, 17/02/206
We are proud that the number of association members is growing rapidly. 5 new member have joined to Georgian Tourism Association(GTA), 1. HIT Hub 2. ღვინის ჰაბი-საძველე 3. სს სადაზღვევო კომპანია ვაიზერი 4. Hotel & Restaurant Emerald Borjomi 5. Panorama Lisi Grand Hotel, Currently, there are a total of 330 member in the association. Our goal is to attract active, motivated members, whose work will make the association more successful and will promote sustainable tourism in Georgia.
don, EC4R, United Kingdom AND Georgian Tourism Association (GTA)Tbilisi, Georgia was signed at February, 2026. The Goals of partnership: -Training partnerships for the hospitality sector, including hotels and tourism-related businesses affiliated with GTA -Delivery of GTA-endorsed training programmes for hotels, including certificated and non-certificated courses -International Customer Relations training for front-facing hotel staff, with a focus on international standards of service and communication.
Knowledge Marathon for Tourism Professionals.Training: Transactional Analysis in Communication | “Will AI intervene, or is a person more important?!”, Date: February 19, 2026, 16:00,Registration and detailed information: https://forms.gle/7UvZg16K3n6CHEm56
Knowledge Marathon for Tourism Professionals.Training: GITA and Technoparks: Programs and Opportunities to Support Startups and Innovative Ecosystem, Date: February 26, 2026, 16:00, Registration and detailed information: https://forms.gle/7UvZg16K3n6CHEm56
Georgian Tourism Association, together with member companies, participated in the international tourism exhibition BIT - BORSA INTERNAZIONALE DEL TURISMO, held in Milan, Italy on February 10-12, 2026. This international engagement once again emphasizes the readiness of the Georgian private sector to be actively represented in the global tourism space and to systematically work on the sustainable development of the country’s tourism. We are very grateful EXPO Connect for support and cooperation,
